Joico Defy Damage Protective Masque for Color-Treated Hair

The Manufacturer's Next Generation of Bond Building for Bond Strengthening and Color Longevity

DEFY DAMAGE PROTECTIVE MASQUE

When it's time to delve deep with a hair repair treatment for dry, damaged hair, this Protective Masque infuses each strand with a brilliant, bond-strengthening defense system that never weighs hair down. You'll see and feel the transformation on contact, with less breakage, protection from heat styling, color longevity, instant softness, and glorious shine.

Directions: Apply to damp hair; leave on for up to 5 minutes (depending on hair type). Rinse thoroughly. See it. Feel it. Believe it.

HERE'S WHAT YOU WILL LOVE:

• Strengthens & Rebuilds Bonds
• 80% Less Breakage*
• 5X Stronger Hair Against combing breakage on damaged hair during heat styling using Defy Damage Protective Shampoo & Masque vs. non-conditioning shampoo

Is this sulfate-free? Yes! We are free of SLS/SLES sulfates.

How long will it take to see results? Bond protection begins immediately, and you'll notice strikingly softer feel and increased shine with the very first use.

Is this good for curly hair? Yes! Joico's Defy Damage Home Care System is great for all hair types, from straight to curly, fine to thick.

Will the products help my hair color last longer? Yes! Defy Damage Home Care System maintains over 90% of your color vibrancy up to 10 shampoos.

product information: